Build behavioural science superpowers online, any time
Build confidence, enhance client experience and improve care with behavioural science insights, through the InsideMinds Academy's online courses.
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Do you dread some client conversations?
You're not alone. When client interactions become challenging. It's common to feel underprepared and overwhelmed. This can lead to:
Lack of clarity on the right choice for the patient
Poor perceptions of value
Avoidance of certain issues, especially price
We believe that your team should always feel prepared and confident — and we'd like to show you the way.
Use behavioural science to transform your veterinary skills
Our online courses are designed to equip veterinary professionals with the knowledge and skills they need to excel.
Communicate with clients confidently
Always be prepared with the right words to communicate in a way that motivates clients to take action and care for their animals effectively.
Apply what you learn immediately
Establish trust and cultivate stronger relationships with clients by integrating our tools and techniques into your day-to-day work right away.
Build skills at your pace
Learning doesn't need to be in a classroom. Work through the online content when it suits you, wherever you are.
Trusted by
Online courses for veterinary teams
The InsideMinds Academy online courses help you build your behavioural science superpowers from your sofa.
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Value and price
If clients don't fully understand the value of recommendations or feel unsure about costs, they often don’t make great decisions for their animal. If you work in a vet practice and want to understand how you can present value and price to inspire clients to make good choices, then this is for you.
You’ll learn the psychological basis for how people perceive value and price, how to communicate value confidently and effectively, and how to present prices so that they feel more comfortable.
You’ll learn the psychological basis for how people perceive value and price, how to communicate value confidently and effectively, and how to present prices so that they feel more comfortable.
Over 10 hours of CPD
10 modules, 55 lessons
Engaging video content, practical exercises, downloadable frameworks & worksheets
Got some questions?
Find answers to the most common questions here. Simply contact us if you don’t find the answers that you need here.
What does the value and price course cover?
The course comprises 10 modules, covering:
1
Introduction
6
Estimates
2
The psychology of buying
7
Communicating price
3
Making a connection
8
Handling push-back
4
Presenting choices
9
Different client types
5
Communicating value
10
The team approach
How long do I have to complete the course?
How much does the value and price course cost?
Is there any option for group or 1-2-1 coaching to support the course?
Will I get a CPD certificate?
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Ethical influence
Humans tend to use facts and logical arguments to convince others, and yet our decisions tend to be decided based on our feelings. To influence others effectively we need to understand more about how the human mind works and tap into the psychological drivers of decisions.
You’ll learn the psychological basis for how people make decisions, the importance of memory, and how to tap into shortcuts in our thinking to be more influential.
You’ll learn the psychological basis for how people make decisions, the importance of memory, and how to tap into shortcuts in our thinking to be more influential.
Over 10 hours of CPD
10 modules, 50 lessons
Engaging video content, practical exercises, downloadable frameworks & worksheets
Got some questions?
Find answers to the most common questions here. Simply contact us if you don’t find the answers that you need here.
What does the Ethical Influence course cover?
The course comprises 10 modules, covering:
1
Introduction
6
Questions that influence
2
The psychology of influence
7
Preparing to influence
3
Shortcuts in thinking
8
Influence in action
4
The role of memory
9
Dealing with bumps in the road
5
Reaching agreement
10
Reflections & next steps
How long do I have to complete the course?
How much does the value and price course cost?
Is there any option for group or 1-2-1 coaching to support the course?
Will I get a CPD certificate?
It’s easy to build your superpowers with the InsideMinds Academy
Our online courses are suitable for anyone working in the animal health industry and the whole practice team.
Choose your course
Whether you want to feel more confident communicating value and price, or whether you need help guiding clients to make the right decisions, we've got a course for you.
Register online
All of our courses are available to purchase online via the InsideMinds Academy. Simply pop in your details and make your payment, then you're good to go!
Build your superpowers
You get instant access to the course content, so why not start building your behavioural science superpowers that very instant?
Our clients’ purr-spectives
“I don't want to share my new super powers with people I may want to influence! But more seriously, there is lots of useful information to help colleagues reduce their daily work 'stress', and help improve better patient care with better client acceptance of recommendations.”
Workshop attendee
Veterinary practice owner
Workshop attendee
Veterinary practice owner
“An incredible, game-changing workshop. This knowledge will be pivotal for our team and will help us support vet clinics to deliver their expertise to clients. Thank you Becki!”
Amy Holland
UK National Sales Manager, Ceva Animal Health
Amy Holland
UK National Sales Manager, Ceva Animal Health
“Becki fully engaged our team. The behavioural science insights were fascinating and helped our team understand how our messages land with customers. We were surprised by how much better we could make our materials by applying InsideMinds' SPARKS framework. This was a hugely valuable couple of days and will help us continue to raise the bar in marketing effectiveness.”
Liz Barrett
Head of Marketing US Pet, Boehringer Ingelheim Animal Health
Liz Barrett
Head of Marketing US Pet, Boehringer Ingelheim Animal Health
“As co-owner of a veterinary hospital, InsideMinds helped me learn practical solutions and consumer psychology techniques which made dealing with daily challenges easier. Becki's clear explanations and small group sessions were great. The course was fascinating.”
Cliff Maw
Director, Bicester Vets
Cliff Maw
Director, Bicester Vets
“Becki's teaching was perfectly suited to our needs. Her approach was both gentle and insightful, demonstrating a clear understanding of ethical considerations in applying psychology to relationships. The group sessions were exceptionally helpful and relevant, making the InsideMinds course one of the most enjoyable and engaging learning experiences I've ever had.”
Patrick McKee
Director, Ashwood Veterinary
Patrick McKee
Director, Ashwood Veterinary
“As the owner of a practice with 23 employees, our team struggled with challenges like promoting health plans and understanding client perspectives. InsideMinds helped us communicate information better to empower ethical decisions for pets. Becki's insights, like the importance of showcasing our qualifications, were eye-opening. Now, I plan to arrange workshops for my team to share these valuable insights.”
Diane Storer
Owner, Cockburn Vets
Diane Storer
Owner, Cockburn Vets
“Great insights. Clear, concise and informative. And very well presented. A fantastic day... Thank you Becki!”
Workshop attendee
Ceva Animal Health
Workshop attendee
Ceva Animal Health
“Usable, bespoke information and simple techniques. You’ve created a drive in me to go into every conversation prepared.”
Workshop attendee
Ceva Animal Health
Workshop attendee
Ceva Animal Health
“Insightful, engaging and really bloomin’ interesting. Got me thinking differently”
Workshop attendee
Ceva Animal Health
Workshop attendee
Ceva Animal Health
“I found the psychology side of things fascinating. Managing people is such a vital part of this profession and far too much attention is given to the clinical practice in my view. Vets are so clever, but many struggle with client interactions. InsideMinds can help.”
Lisa Chalmers
Lead Veterinary Surgeon, Arun Veterinary Group
Lisa Chalmers
Lead Veterinary Surgeon, Arun Veterinary Group
“Becki worked closely with us to create bespoke content. She quickly grasped the brief and stayed true to it. The team loved her session. The content was thought-provoking, and Becki was down-to-earth, open and engaging. Great delivery.”
Jonathan Hill
UK Country Manager, TVM UK
Jonathan Hill
UK Country Manager, TVM UK
“These insights are already working for me clinically”
Ben Colwell
Lead Veterinary Surgeon, Arun Veterinary Group
Ben Colwell
Lead Veterinary Surgeon, Arun Veterinary Group
“InsideMinds fills a gap in the animal health industry by helping companies prioritize customer satisfaction. Many companies claim to value their customers but struggle to truly understand them and communicate effectively. Becki brings a unique blend of consumer psychology, veterinary knowledge, and business experience to help your team gain insight into your customers' needs. With her guidance, you'll improve communication and build stronger relationships with your customers.”
Chantalle Elliott
Commercial & Marketing Lead, Medical Ethic Pty
Chantalle Elliott
Commercial & Marketing Lead, Medical Ethic Pty
“A diligent and well-thought-out series of lectures, Becki was a great collaborator”
Toby Trimble
Founder & CEO, Trimble Group
Toby Trimble
Founder & CEO, Trimble Group
“Clear information. The breakouts were super-productive. I will laminate the SPARKS document and keep it at my desk as a constant reminder of what makes great communications!”
Workshop attendee (Boehringer Ingelheim Animal Health)
Boehringer Ingelheim Animal Health
Workshop attendee (Boehringer Ingelheim Animal Health)
Boehringer Ingelheim Animal Health
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Unleash the power of behavioural science to help animals thrive
Drive meaningful change in your veterinary business through InsideMinds’ veterinary workshops and training.
