Serving animal health businesses in the UK and around the world
About InsideMinds
We believe the way you communicate matters as much as what you say. InsideMinds helps veterinary teams, practices, and animal health companies get better at both.
Where human behaviour and animal health meet
Veterinary communication is complicated. You're juggling clinical decisions, client emotions, team dynamics, business pressures - and often all at once.
Behavioural science helps make sense of it. We use it to help practices, individuals, and animal health companies communicate more clearly and more confidently, so animals get better care, and the people delivering it feel better about their work.
Behavioural science helps make sense of it. We use it to help practices, individuals, and animal health companies communicate more clearly and more confidently, so animals get better care, and the people delivering it feel better about their work.
Trusted by
We believe in creating better outcomes
Our vision
A veterinary world where the communication is as strong as the science behind the care.
Our mission
To give teams the tools, confidence and insight to communicate better - so animals get the best possible care.
Our values
Kindness - we genuinely care.
Integrity - we do the right thing.
Curiosity - we love exploring new ideas.
Integrity - we do the right thing.
Curiosity - we love exploring new ideas.
Experience and expertise
25+ years of clinical and commercial veterinary experience, combined with a masters-level degree in behavioural science. We know this world from the inside.
A completely fresh perspective
We don't just tell you what to say, we help you understand why people respond the way they do and show you small shifts that can have a huge impact.
Tried & tested techniques
We use behavioural science to understand what's really driving behaviour, then equip teams with practical tools to communicate differently. The results speak for themselves.
Meet Becki
Let's team up to help even more animals
As a veterinary surgeon, I saw the gap first-hand. We'd spend consultations loading clients with clinical information - only for them to sometimes leave with unanswered questions. The problem wasn't the information. It was how it was being communicated.
That's what led me to spend years studying behavioural science and consumer psychology alongside my clinical and commercial background. To understand how people make decisions - and how we can make it easier for them to make the right ones.
InsideMinds exists to bring that understanding into vet practices, individual careers, and animal health companies across the UK and beyond.
That's what led me to spend years studying behavioural science and consumer psychology alongside my clinical and commercial background. To understand how people make decisions - and how we can make it easier for them to make the right ones.
InsideMinds exists to bring that understanding into vet practices, individual careers, and animal health companies across the UK and beyond.
25+ years' clinical & commercial veterinary experience
11 professional qualifications and accreditations
Working with clients across 7 countries, and counting...
Giving Back
The veterinary world gives so much
So we're proud to give back. We donate regularly to Vetlife to help support the mental health and wellbeing of veterinary professionals.
£930.00 donated so far, and counting...
Learn More About Vetlife
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Inspiring veterinary speaker
Hire Becki to speak
Becki is an experienced and engaging speaker, available for conferences, seminars, and events of all sizes.
With a background spanning clinical practice, behavioural science, and commercial veterinary indsutry roles - she brings a perspective your audience won't have heard before.
With a background spanning clinical practice, behavioural science, and commercial veterinary indsutry roles - she brings a perspective your audience won't have heard before.
Topics Include:
Communicating value to clients
Helping fees feel more comfortable
Guiding clients' decisions
Behaviour change
Customer experience in veterinary settings
As seen at
Our clients’ purr-spectives
“I don't want to share my new super powers with people I may want to influence! But more seriously, there is lots of useful information to help colleagues reduce their daily work 'stress', and help improve better patient care with better client acceptance of recommendations.”
Workshop attendee
Veterinary practice owner
Workshop attendee
Veterinary practice owner
“An incredible, game-changing workshop. This knowledge will be pivotal for our team and will help us support vet clinics to deliver their expertise to clients. Thank you Becki!”
Amy Holland
UK National Sales Manager, Ceva Animal Health
Amy Holland
UK National Sales Manager, Ceva Animal Health
“Becki fully engaged our team. The behavioural science insights were fascinating and helped our team understand how our messages land with customers. We were surprised by how much better we could make our materials by applying InsideMinds' SPARKS framework. This was a hugely valuable couple of days and will help us continue to raise the bar in marketing effectiveness.”
Liz Barrett
Head of Marketing US Pet, Boehringer Ingelheim Animal Health
Liz Barrett
Head of Marketing US Pet, Boehringer Ingelheim Animal Health
“As co-owner of a veterinary hospital, InsideMinds helped me learn practical solutions and consumer psychology techniques which made dealing with daily challenges easier. Becki's clear explanations and small group sessions were great. The course was fascinating.”
Cliff Maw
Director, Bicester Vets
Cliff Maw
Director, Bicester Vets
“Becki's teaching was perfectly suited to our needs. Her approach was both gentle and insightful, demonstrating a clear understanding of ethical considerations in applying psychology to relationships. The group sessions were exceptionally helpful and relevant, making the InsideMinds course one of the most enjoyable and engaging learning experiences I've ever had.”
Patrick McKee
Director, Ashwood Veterinary
Patrick McKee
Director, Ashwood Veterinary
“As the owner of a practice with 23 employees, our team struggled with challenges like promoting health plans and understanding client perspectives. InsideMinds helped us communicate information better to empower ethical decisions for pets. Becki's insights, like the importance of showcasing our qualifications, were eye-opening. Now, I plan to arrange workshops for my team to share these valuable insights.”
Diane Storer
Owner, Cockburn Vets
Diane Storer
Owner, Cockburn Vets
“Great insights. Clear, concise and informative. And very well presented. A fantastic day... Thank you Becki!”
Workshop attendee
Ceva Animal Health
Workshop attendee
Ceva Animal Health
“Usable, bespoke information and simple techniques. You’ve created a drive in me to go into every conversation prepared.”
Workshop attendee
Ceva Animal Health
Workshop attendee
Ceva Animal Health
“Insightful, engaging and really bloomin’ interesting. Got me thinking differently”
Workshop attendee
Ceva Animal Health
Workshop attendee
Ceva Animal Health
“I found the psychology side of things fascinating. Managing people is such a vital part of this profession and far too much attention is given to the clinical practice in my view. Vets are so clever, but many struggle with client interactions. InsideMinds can help.”
Lisa Chalmers
Lead Veterinary Surgeon, Arun Veterinary Group
Lisa Chalmers
Lead Veterinary Surgeon, Arun Veterinary Group
“Becki worked closely with us to create bespoke content. She quickly grasped the brief and stayed true to it. The team loved her session. The content was thought-provoking, and Becki was down-to-earth, open and engaging. Great delivery.”
Jonathan Hill
UK Country Manager, TVM UK
Jonathan Hill
UK Country Manager, TVM UK
“These insights are already working for me clinically”
Ben Colwell
Lead Veterinary Surgeon, Arun Veterinary Group
Ben Colwell
Lead Veterinary Surgeon, Arun Veterinary Group
“InsideMinds fills a gap in the animal health industry by helping companies prioritize customer satisfaction. Many companies claim to value their customers but struggle to truly understand them and communicate effectively. Becki brings a unique blend of consumer psychology, veterinary knowledge, and business experience to help your team gain insight into your customers' needs. With her guidance, you'll improve communication and build stronger relationships with your customers.”
Chantalle Elliott
Commercial & Marketing Lead, Medical Ethic Pty
Chantalle Elliott
Commercial & Marketing Lead, Medical Ethic Pty
“A diligent and well-thought-out series of lectures, Becki was a great collaborator”
Toby Trimble
Founder & CEO, Trimble Group
Toby Trimble
Founder & CEO, Trimble Group
“Clear information. The breakouts were super-productive. I will laminate the SPARKS document and keep it at my desk as a constant reminder of what makes great communications!”
Workshop attendee (Boehringer Ingelheim Animal Health)
Boehringer Ingelheim Animal Health
Workshop attendee (Boehringer Ingelheim Animal Health)
Boehringer Ingelheim Animal Health
FAQs
Find answers to frequently asked questions about our services, processes, and expected outcomes.
Where is InsideMinds based?
How does InsideMinds measure success?
Why should veterinary businesses consider using behavioural science?
Ready to communicate differently?
Whether you're a practice, an individual, or an animal health company - we'd love to talk.